Google’s new algorithm will make Chrome run much faster

Google’s new algorithm will make Chrome run much faster

Chrome is about to load web pages a lot faster than you’ve experienced up until now. Thanks to a new compression algorithm called Brotli, which Google introduced last September, Chrome will be able to compress data up to 26 percent more than its existing compression engine, Zopfli, which is an impressive jump.

Sounds cool, but will this allow for more Google market share of global traffic, in turn allow more tracking?